The generative AI landscape is evolving rapidly and corporate attention to it has skyrocketed since the launch of OpenAI's ChatGPT. Big tech incumbents are scrambling to harness its potential to improve productivity, scale automation efforts, and accelerate digital transformation. Meanwhile, hundreds of generative AI startups have emerged with billions of dollars in investment as investors aim to disrupt entire industries. In this report, CB Insights analyzes how technology has developed and where it's going while identifying trends and players that need watching.